On March 30th 2022, the sixth episode of the webseries “90 Minutes to Close the Loop“, of the European platform “Close The Glass Loop” took place, in which Luísa Magalhães, ASWP’s Executive Director, participated to present the Glass+ Platform.

This session focused on “Communicating about recycling: how to get consumers in the loop?” The Vidro+ presentation was part of the “Best Practice” topic.

Close The Glass Loop is an action platform that aims to increase the recycled content available to the industry by collecting more and better glass, in advance. This brings together different European organizations, from the life cycle of glass packaging, with the goal of collecting 90% of glass packaging placed on the market by 2030, in a further effort to consolidate the European circular economy, with the adoption of the European Green Deal for sustainable growth.

You can review the session here.